Should You Read This Book? “The Back of the Napkin: Solving Problems and Selling Ideas with Pictures”

According to Seth Godin, there are two scarce elements in our economy: trust and attention. I’m going to try and help with that by offering my trustworthy opinion on whether you should give your attention to this book by Dan Roam. If the title of the book, “The Back of the Napkin: Solving Problems and Selling Ideas with Pictures“ doesn’t immediately pique your interest, it might not be for you. It’s pretty straightforward: this is a book about how to convey ideas with pictures. So why should you trust my opinion? Because I’m on the internet! …If that’s not enough, a few weeks ago I was on a podcast where I interviewed a startup in the data visualization industry, so turning ideas into pictures is fresh on my mind. In my free time, I’m a photographer and a writer, and I suppose I’ve read a handful of other books with pictures. (“Charlotte’s Web,” “Sin City,” …

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A realistic stock photo of a beautiful beach

A very brief history of stock photography: from fake studio models to authentic backyard scenes

When a brand chooses a stock photograph to represent their desired public image, they’re faced with a “style” problem. The brilliant artist Chuck Close summarized the problem of photographic style like this: “Photography is the easiest medium with which to be merely competent. Almost anybody can be competent. It’s the hardest medium in which to have some sort of personal vision and to have a signature style.” Having a signature style is the essence of branding. When a marketing department develops creative ads for their brand, they want to distill their style into an image, while showing off the best qualities of their products or services. Companies rely on stock photography to shape their image, because as Close pointed out, finding a signature style with photography is difficult. Creative stock photographs are shot by freelance artists and can be bought from online agencies like Getty, Alamy, Shutterstock and more. In the …

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