A realistic stock photo of a beautiful beach

A very brief history of stock photography: from fake studio models to authentic backyard scenes

When a brand chooses a stock photograph to represent their desired public image, they’re faced with a “style” problem.┬áThe brilliant artist Chuck Close summarized the problem of photographic style like this: “Photography is the easiest medium with which to be merely competent. Almost anybody can be competent. It’s the hardest medium in which to have some sort of personal vision and to have a signature style.” Having a signature style is the essence of branding. When a marketing department develops creative ads for their brand, they want to distill their style into an image, while showing off the best qualities of their products or services. Companies rely on stock photography to shape their image, because as Close pointed out, finding …

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