More Trips to the Record Store

Part 1. One of the first rules of writing is knowing your audience. I think this rule was established before the internet existed, because in 2018 when I publish a blog post, my audience is Google’s search algorithms. It’s dirty knowledge that I wish wasn’t true, and it keeps me from publishing posts more often. If someone like myself (someone without oodles of readers) wants what they’re writing to be found, we have to game the machine – this far in, I should have already mentioned: Wimbledon, Demi Lovato, Hailey Baldwin, and Mamma Mia 2, because that’s what people searched for last week. But I tuned out of Wimbledon after Federer lost, I haven’t even seen Mamma Mia 1, and who is Hailey Baldwin? I kind of know my audience, if my audience is the algorithms, but I don’t like my audience. Not liking your audience can make a person …

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